Overview

As one of the world’s largest and fastest growing hospitality companies, Hilton have consistently embraced innovation across their brands, from installing the first in-room televisions in 1947 to pioneering airport hotels in the 1950s. I worked with Hilton for 2 years to help develop new propositions and manage platforms to reimagine what hospitality means to the connected traveller.

Process

Initially the goal was to create a campaign site to promote retail destinations that could be experienced within a weekend. Conducting user research to determine how well the MVP performed gave us insights into more of what users want. Inspiration and experiences was the next stage of the project, adding these features allowed users to discover not only where to go, but what to do once you get there. Featuring deep integration with Google Maps and a range of third party data sources, users are able to easily discover the best destinations, explore things to do, and most importantly select a hotel that meets their needs and budget.

The work across multiple teams and departments within Hilton has resulted in us creating a dynamic stack, including a library of modular, responsive components and flexible data, image and content APIs.

Outcome

Hilton Explore has evolved into a global e-commerce platform, present in EMEA, APAC, and the Americas. By allowing guests to dream and plan their next vacation, the platform has been responsible for bringing revenue back to Hilton that would previously have been lost to online travel agents.